Selected Articles


See “Further Reading,” below, for Bruce’s work elsewhere on the web.


Green Economy

FA Green: “Investors Eye Lithium”      
Crain’s New York Business: “Putting the ‘Green’ in Dry Cleaning”      
Portfolio.com: “A Greener Wash”
Internal Auditor: “Corporate Social Responsibility”


Small Business

New York Daily News: “Word of Mouth: Scores of businesses are joining the conversation with Twitter, Facebook”   
Crain’s New York Business: “Now, That is a Niche Business”   
New York Daily News: “Jobless, Might as Well Act: Recession Spurs NYers to Chase Career Dreams” 
Crain’s New York Business: “Microlender Nurtures City’s Startups”


Uber Wealth

PWinsider: “Family Offices Face Opportunities, Challenges” 
Private Wealth: “Private Equity LPs Gaining Power, Experts Say”
Financial Advisor: “Fortune’s Fortress” (book review)
Wealth Manager: “Not The Beardstown Ladies’ Clubs: Peer-To-Peer Groups For Ultra Wealthy Raise The Bar For Wealth Managers”


Personal Essays

The Writer: “Make Money Writing About Money” (by Jessica McCann)
Home & Away: “Into the Mystic” (with Beryl Goldberg)
The Scotsman: “The River, the Train, and My Father” 


Further Reading

Bruce’s other work in Crain’s   
In Financial Advisor
In the New York Daily News
In the Christian Science Monitor
In Wealth Manager 
On Forbes.com
Academic articles citing Bruce’s work